From the Car Design Review 4 yearbook: “What I love about my job is being able to work on the kind of vehicles that people create clubs for.”
There’s nothing more infectious than hanging out at club events around passionate car owners who park their 2016 car next to a 1960s version. Very few companies have such a wide range of such passionate brands and as designers, engineers and product planners, we are their shepherds. We are lucky to have these very old brands that are still relevant – Alfa Romeo, Maserati, Jeep; even Ram is almost 40 years old.
They all have their own head of design and we collaborate. My job is to give them what they are looking for to make sure we leave every brand better than we found it. Make products that build the brands’ ethos, character, relevance, make it popular. If you’re at a pub anywhere in the world talking to someone who isn’t even into cars and you say: ‘What’s Alfa? What’s Jeep?’ they can recite what you’d expect them to say. That’s awesome.
2016 was a ‘coming out’ year for going global. The Maserati Levante was launched last year and it’s great to see it now relevant to the American and Asian markets. With Alfa Romeo it’s the same, it will be available on…
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