College Exhibition: Pforzheim University Winter 2014 - Bachelor and Masters

Artem SazonovSaab Comove'Don't own, share' is the millennial mantra that inspired this car-sharing project. In the same way this generation is comfortable with the model of streaming rather than owning music, so many feel purchasing a car both unachievable and unnecessary. But the lack of familiarity and an emotional connection ...

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