Car Design Review 7: Stefan Sielaff, Bentley Motors

diephuis-stefan-Sielaff-CDR-22

Stefan Sielaff, design director of Bentley Motors, reveals details of his early influences and his career as a young designer as well as his current role

One often hears of car designers who were sketching from an early age, some as young as three or four. I was not one of those children. I was interested in cars, but I focused my efforts during high school in the fine arts, namely painting and sculpture. I never put the two together – my artistic passion and my love for cars. It was only when I began to study product design at Hochschule Munich University in the 1980s that I began to understand that there was such a thing as a car designer.

The turning point for me came when two young designers from Opel gave a lecture about car design. The two designers in question, Chris Bangle and Gert Hildebrand, presented car design project in their lecture. This was the ‘wow!’ moment for me; I knew I had found my calling. It was at this time in my product design studies that I got heavily involved with Audi and it sponsored me to go to the Royal College of Art in London for a two-year Masters degree. Audi was my starting point, first as a student and then as a junior designer. I learned there what good car design was. I then worked for three years at Mercedes-Benz, learning a different design culture and a different way of designing cars. Then I moved back to Audi and to a more strategic role at Volkswagen and now I am at a brand that has a very strong identity, Bentley.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.

 

An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.

 

Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

SIGN-IN here