First Sight: Land Rover Discovery 3

Land Rover Discovery 318_68

The Land Rover Discovery 3 is the latest iteration of the segment-defining original. Car Design News spoke to Land Rover design director Geoff Upex for an overview

The Land Rover Discovery 3 is an all-new, premium SUV replacing the segment-defining Discovery. Named LR3 in the North American market, it will make its debut at the New York International Auto Show on April 7 and on sale later this year.

“The design of the Discovery 3 is derived from its capability. Everything you see has been done for a reason,” said Land Rover design director Geoff Upex. “The priority was to give the passengers and driver a superb cabin environment, with more headroom and greater comfort. It has big, deep glazing, because that provides greater airiness and a better view.”

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