Interiors

Luxury and utility combine for unexpected Genesis concept interior

By 2025-05-23T11:08:00

Genesis Gran Equator X concept 077

From horology to helicopters, Manil Kim and the interior design team looked far and wide for inspiration with the X Gran Equator concept. 

We saw the Genesis X Gran Equator concept recently and heard from design boss Luc Donckerwolke about his broader strategy around concept cars, no less the strategy to act first and request forgiveness later. He hasn’t had to do any grovelling yet, he jokes, no doubt a result of the company’s trust in design. 

This new concept is described as the brand’s first “adventure vehicle” and does feel more rugged than Genesis fans will be used to. But a strong sense of luxury remains. The combination stems from the Arabian horse Equator, “a symbol of endurance, agility, and refined power… these qualities closely reflect the spirit of the concept.” While the exterior of this chunky yet elegant SUV is what immediately catches the eye, step inside and the cabin is just as intriguing. Perhaps more so. 

Genesis Gran Equator X concept 072

Vintage-style dials, crystal sphere controller and ‘purse’ glovebox

Manil Kim, senior interior design manager at Genesis Motor America, spoke to us about the themes behind the cabin which feels like some kind of design chimera, blending various luxury themes with utilitarian details.  

Immediately noticable are…

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