All Interview articles – Page 2
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Interview
Designer Interview: SangYup Lee, Hyundai & Genesis
“We are talking about partnerships, because OEMs cannot do everything by themselves”
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Interview
Design Interview: Tsunehiro Kunimoto, Mitsubishi
“I have conducted interviews with real customers in Asia, Europe, Japan and the USA. They told me that ‘honest’, ‘robust’ and ‘reliable’ are key markers of the brand. I want to express this through design.”
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