Juggling aesthetics with affordability: Skoda’s lighting strategy

Skoda People Awards lighting design

CDN talks to Skoda’s lead exterior lighting designer about challenges, promising technologies, and the struggle to stand out from the crowd

Aside from the logo, there is arguably no other area that single-handedly embodies the feel of a car brand than lighting. It can be used to represent and define the design of a model from afar, giving both occupants and passers by a firm indication of what the vehicle stands for on the outside, while also acting as a key ingredient to create a mood on the inside.

With such an important role to play, it would be sensible to assume that there is a serious amount of work going into lighting to constantly improve designs. Petr Nevřela, lead exterior lighting designer at Škoda, sat down with CDN to chat about his work in the field, and discuss the main challenges facing designers as trends and technologies evolve.

CDN: Can you describe your role at Škoda, and what your day to day looks like?

Petr Nevřela: I’m part of the exterior design team and, together with my colleague Martin Paclt, we specialise in exterior lighting design. Every day is different, and I really enjoy the variety. Typically, it is a combination of designing the details according to new inputs, presenting the proposals to our chief designers Karl Neuhold and Oliver Stefani, sketching new ideas, supporting the preparation of the lamp models, and participating in technical meetings on A-class data.

CDN: What are the main challenges you’re facing right now when designing exterior vehicle lights?

PN: Keeping the…

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