Michelin has announced that the theme for the 2017 running of the Michelin Challenge Design competition is 'Le Mans 2030: Design for the Win.' The firm made the announcement in association with the Le Mans 24-hour race organisers, the Automobile Club de l’Ouest (ACO).

"Our Michelin Challenge Design jurors and team see Le Mans as one of the most innovative, relevant and exciting design opportunities in the world today," said Thom Roach, vice president of original equipment marketing for Michelin North America. "We believe this challenge will provide a tremendous opportunity for designers from around the world to present their ideas and innovations in an exciting competition."

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2017 MCD Le Mans poster

"Our story with Michelin started when Michelin tyres won the first edition of the Le Mans 24-hours in 1923," said Pierre Fillon, president of the ACO. "We have today a common ambition: encourage the advent of new technologies and design. Beyond an endurance race, Le Mans is a laboratory of innovation and we are glad to join this amazing and ambitious 2017 Michelin Challenge Design."

Created by Michelin in 2001 to encourage and recognise young designers, the Michelin Challenge Design has become one of the most prestigious global design competitions, thanks in part to its jury members, who are often the advanced design leaders for major automakers. Since its inception, the competition has drawn more than 8000 entrants from 121 countries.

The 2017 Michelin Challenge Design theme, 'Le Mans 2030: Design for the Win,' invites entrants to create a breakthrough race car to win the Le Mans 24-hour race in the year 2030 using future-looking technologies, innovations, and pioneering problem-solving skills.

Designers are encouraged to design a car that reinforces the premium brand image of a company that is either famous for its historical success, or ready to elevate its brand through a prestigious Le Mans win.

For more information, and to enter, head to www.michelinchallengedesign.com