Namrita Chow
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Designed in Italy, Engineered in China
"The soul of our designing is in Italy," said Silvio Petro Angori, CEO of Italian design house Pininfarina S.p.A. "We will do all styling in Italy - we will not do that in China." But in order to cater to the growing number of contracts from Chinese automakers, Pininfarina will ...
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Interior Motives China Conference 2010: Day 2
Session 7: Designs for China's Market Segments - Part Two
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Interior Motives China Conference 2010: Day 1
Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers - proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This ...