August 29, 2003 - The shortlist evaluation of project entries for the Interior Motives: Student Design Awards 2003 is complete. Entries were received from students of transportation and product design courses from around the globe, and were evaluated by the Interior Motives Student Design Awards 2003 judging panel:
- Ian Callum, Design Director, Jaguar Cars
- Bill Fluharty, Vice President Industrial Design,
North America, Johnson Controls Inc.
- Shiro Nakamura, Senior Vice President and Head
of Design, Nissan Motor Company
- Peter Pfeiffer, Senior Vice President Design,
DaimlerChrysler AG
- Roberto Piatti, Managing Director, Stile Bertone
- Rus Shafer, Director, Industrial Design, Intier
- Ryan Borroff, Editor, Interior Motives magazine.

The resulting shortlist includes projects from:
- Academy of Art College, San Francisco, USA
- Coventry School of Art and Design, Coventry, UK
- Fachhochschule Pforzheim, Pforzheim, Germany
- Royal College of Art, London, UK
- Seoul National University of Technology, Seoul, Korea
- Strate College Designers, Paris, France
- Umea Insitute of Design, Umea, Sweden.
A complete list of the submissions can be found at

Award finalists and winners will be announced at the King Kamehameha Club in Frankfurt on the 10th September 2003. The King Kamehameha Club is one of the oldest and best-known Jazz clubs in Germany, and has a striking purpose built modern interior that matches the aesthetic aspirations of the design community. Awards evening tickets are available online or via the telephone hotline: +44 (0)1244 393410.

At the awards ceremony, top automotive personnel – including automaker and supplier designers, senior management, and independent industrial designers and academics – will be in attendance to meet the next generation of interior designers and congratulate the winners of the most outstanding interior design projects. Timed to coincide with the IAA Frankfurt, the awards night will be a great chance to talk about the latest concept and production cars, and design trends in the automotive interior business.

The winners of each category will be presented with the 'Interior Motives' trophy together with a cheque for $2000. A further prize of $10,000 will be presented to the overall winner.

The Interior Motives: Student Design Awards are sponsored by Intier Automotive, Alcantara, Alias/Wavefront, Hewlett Packard, Huntsman Polyurethanes, JSP International and Seton Company.

For more information please visit:


Part of the competition entry by Bong youl Yang, Seoul National University of Technology


King Kamehameha Club, Frankfurt