Car Design Review

Car Design Review 5: Paul Snyder, CCS

By 2018-08-09T09:52:00

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From the Car Design Review 5 yearbook: we speak to the College for Creative Studies’ Transportation Design chief

Since taking on the former Argonaut Building, now called the Taubman Center, the university has encouraged the transportation design course to grow. It’s still very popular for the new intake of students to want to be exterior designers at major OEMs, but with all these students coming in, it has made it very challenging for the carmakers to sift through 100-plus portfolios to find the hidden gem for the best exterior and interior designers.

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Recent work (at time of interview) from CCS student Seungwan Han

When that came to our attention, we decided that we should start curating the portfolios. However, when we started this process, we noticed that there were some students working out of their element and not fulfilling their potential. As a result, we’ve just implemented a very rigorous review procedure where the students submit their work from the most recent semester and a panel of judges, made up of the full-time faculty and myself, goes through and scores them based on their aptitudes in certain categories, then uses an algorithm to better identify the direction a student should take in their…

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