The 2020 Michelin Challenge Design is an upcycling project… 

This year, in a unique twist, the designers entering the Challenge will need to take inspiration from one or more of the 300 previous entries to this competition.

4. MCD Nicholas Mailhiot

Nicholas Mailhiot, Chairman, Michelin Challenge Design

“The world is pursuing a circular economy, which does more with less by using fewer resources and raw materials in the production of solutions for the societal, environmental and economic challenges of our time,” said Nicholas Mailhiot, chairman of Michelin Challenge Design.

To recognise the role of design in sustainable mobility, artists, designers, engineers, architects, urban planners, futurists or teams are invited to take inspiration from one or more of 300 previously recognised Michelin Challenge Design entries. 

5. MCD Three Winners Work on One Page

Selection of winning work from previous years of Michelin Challenge Design

To see more previously recognised Michelin Challenge Design entries, click here.

Entrants will visually communicate how their repurposed Upcycle design increases societal, environmental or economic value.

Three winners will be invited to at a private reception during the Movin’On Summit, 3-5th June, 2020, in Montreal, where their winning entries will be displayed, and design portfolios reviewed by Michelin Challenge Design jurors and top designers from the automotive industry.

“To move toward a circular economy, we are all challenged to find a second life or purpose beyond reusing and recycling. Deepening the integration of design into the Movin’On global sustainable mobility summit through Upcycle is an ideal way to celebrate our 20th Michelin Challenge Design,” said Mike Marchand, partnerships director, Sustainable Development & Mobility, Michelin North America.

Created by Michelin in 2001 to encourage and recognise young designers around the world, Michelin Challenge Design has become one of the most prestigious global design competitions. The programme’s jury members are made up of advanced design leaders for major mobility producers and recently have been joined by experts from the global sustainable mobility community.

2. MCD Portfolio Review

Michelin Challenge Design portfolio review

Through the first 19 challenges, Michelin has received more than 14,000 entries from 134 countries. 

“The growth and success of the Michelin Challenge Design program is due to the relevant themes and the continued support of the global design community, our jurors, Michelin, and the Movin’On Summit,” said Ben Ebel, user experience design for Michelin North America and former chairman of Michelin Challenge Design.

Previous Michelin Challenge Design themes have included Electrification (2010), Lightweighting (2013), Autonomous and Semiautonomous Vehicles (2014), Mobility for All (2016), and Inspiring Mobility in Megacities (2019).

Michelin Challenge Design opened for preregistrations on August 30, 2019. The entry portal for submissions at will open 1st January, 2020 and close on 1st March, 2020.