The new electric fastback expands the brand’s product offering and subsequently its customer base. CDN is in France for the official launch to learn more
The Alpine A390 has been revealed at an event in the brand’s home of Dieppe, France. Car Design News is on site and we enjoyed zipping down from London in the A110 S in time for the launch.
Unlike that sports car, this new model is fully electric and builds on the A390 ‘beta’ concept shown in 2024, first digitally and then at the Paris Motor Show in the metal. At the time, we were told that the concept was about 85% reflective of the production model to follow, and we are pleased to report that is indeed the case.
The appeal of ‘heritage mining’ has grown in recent years as car makers look to champion their longevity and tug at the heart strings of brand faithfuls. Alpine has plenty of that on offer, but not so much in the crossover/compact SUV segment (although Alpine calls this a ‘sports fastback’). Squint and the silhouette is vaguely reminiscent of classics like the A310 and A610, but more so this feels brand new and a continuation of the contemporary design language debuted with the new A110 and more recently the A290 hot hatch.
Antony Villain and his design team have done well to create a new ‘family feel’ without turning framed pictures of their old models face down, a true blend of past and present. The narrative extends beyond the product line to the brand’s brick and mortar footprint, too, with the Dieppe factory undergoing a renovation of its own – “a bridge between history and the future” in Alpine’s words.
At 4,615mm (L), 1,532mm (H) and…
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