Rolls-Royce has published an animated video that describes the design ideas behind the forthcoming new Ghost

The new Rolls-Royce Ghost is set to be launched this Autumn via digital platforms. In a pre-launch animated teaser video, Rolls-Royce designer Henry Cloke describes the ideas behind the model.

Inspiration has been taken from The Shard – London’s iconic 95-storey glass skycraper, which was designed by Italian architect Renzo Piano. Cloke also explains that Rolls-Royce has carried out extensive customer research in order to ensure their needs were met. 

“We moved all unnecessary design,” he says. “We deleted shut lines, we pursued a minimal aesthetic whilst ensuring that the new Ghost was unmistakably a Rolls-Royce.” 

We will keep this post updated as more information on the new Ghost is released.