All Design Essays articles – Page 3
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ArticleAsymmetry: Car Design’s Great Taboo
It seems to be an unwritten rule that cars must look the same on both sides... but why?
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ArticleBuilding a premium brand – the role of design
Premium is all the rage these days, but it depends on conviction and confidence
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ArticleFacelifts: Pig's Ear from a Velvet Purse?
Keeping a model looking desirable is a task filled with pitfalls... and the same is true with cars, too
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ArticleEssay: Executive Extinction?
Will a combination of model bloat and trendy SUVs kill off the once-aspirational mid-size luxury car?
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ArticleThe rise of the floating roof
More and more cars feature contrast-coloured roofs, but why has this feature become so popular?
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ArticleDesign Essay: What Makes an Icon?
How does a car transcend mere industrial design... and can it be done on purpose?
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ArticleHow EVs Are Delivering New Packages
Replacing one big engine with thousands of small batteries has freed up space and opened up what’s possible
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ArticleOpening up on door handle design
Easy to overlook, despite the importance of its function, but the humble handle has its highlights
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ArticleBrand Identity - Beyond the Radiator Grille
As cooling becomes less relevant, so does the grille. What changes could EVs bring?
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ArticleWheel Design – Where Next?
Alloys opened up wheel design, but does this crucial area now need a new shake-up?
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Article
How much does it cost for a car designer to live in different cities around the world? And what’s the quality of living?
What to expect when living in one of the world’s car design cities
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