Car Design News paid a visit to Gothenburg to meet with Jeremy Offer, Lisa Reeves and Nick Gronenthal who form part of Volvo’s design leadership team
There is a culture shift underway at Volvo’s design department led by new boss Jeremy Offer who is borrowing from his previous experience at more agile companies to instil a less siloed approach to design. As this restructure beds in, all eyes will be on the storied Swedish brand to see what that will mean in practice. One thing is for sure – it will not involve Powerpoint.
Car Design News: My first question was going to be about any restructuring you’ve done, because I’m sure you have your feet fairly fully under the table now.
Jeremy Offer: In the classic sort of design methodology, I spent the first six to eight months in that kind of discovery phase. We’re very much now in the definition phase, and we will be soon moving into the delivery phase. That really is the crux of it – understanding the organisation, understanding where design fits and how we can improve communications. Some areas of the business still feel quite siloed to us, so how can we create a much more collaborative working spirit. I think design was probably the main silo.
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