A car fanatic since birth (or at least as long as anybody can remember) Aidan has been a regular contributor to CDN since 2017. Aidan studied Transport Design at The University of Huddersfield before gaining a masters from the prestigious Pforzheim University. Latterly he combines his love of writing and passion for design with a career living and breathing all things motive in the vehicle fleet management industry.
Something of a purist at heart, Aidan is a staunch adherent of Dieter Rams’ famous mantra: ‘good design is as little design as possible’. Perhaps fittingly, he harbours a particular fondness for retro German metal, interspersed with a helping of the Italian greats: Pininfarina, Bertone and Giugiaro along with (whisper it) the odd Fiat Multipla.
He is a resident of Stoke-on-Trent, North Staffordshire, where he can be found traversing the peaks in his trusty BMW E46, or else deliberating over which pair of training shoes best matches his outfit.
Whether they’re ‘eyes’ or ‘brand signatures’, they’re designed for more than just night vision…
Why is it that the most intelligently designed cars never seem to catch on?
The wide world of training shoes has pioneered ideas that might have legs in the automotive world...
The people with real buying power are generally over 50... so why do car brands keep targeting youth?