From Car Design Review 5: a deep dive with Aston Martin’s chief creative officer
Aston Martin is going through the most pivotal change that the company has ever been through. With programmes coming thick and fast, we are growing exponentially. We’re also in profit for the full year for the first time in 104 years and what this means to the design team is that there is money to invest back into the products.
We have a new vision for the future. Our ‘Second Century Plan’ will deliver a new model every year for six years but that is just the core. Outside of that, we’re also producing special vehicles and numerous one-off commissions.
I’ve got a fantastic team and I don’t think there is a better place to be a designer. We design traditional GTs, we design a revolutionary front-engined sports car, we design an SUV, we design a radical mid-engined sports car with the greatest aerodynamicists ever. We’re designing a new car every nine months; previously we did one car every 12 years – that’s the enormity of the change.
The company has seen – through design – that the…
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