From the Car Design Review 5 yearbook: “I don’t see why industrial vehicles or machinery can’t look good”
Whereas every car designer drives – or gets driven – in a car, we have to be more cautious about thinking that we know it all. Not everyone knows how a grape harvester or combine harvester is used, for example; we go to a test centre near Paris, and we’ve got one in the US too, where we have a chance to drive excavators, skid-steers and big construction machines – it’s important for us to understand how people use them, and sometimes it’s quite a learning process when we go through a design project.
When I started here, I had some good experience in commercial vehicles, vans and trucks, but not in tractors and construction equipment – some of the machines we make, I’d never seen before – and I wondered what was going to happen, but so far, it’s just been so much fun.
My day-to-day business is identical to if we were doing car design, but we’ve got to take into consideration the technical requirements and functions, so we have to work very closely with our engineers and the product specialists. In that respect, we’re more like industrial designers than car stylists. I don’t think we need different skills – but I do think…
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