From the Car Design Review 5 yearbook: Nio’s design VP on how they respond to the car industry’s “watershed moment”
At beginning of 2017, in April, we revealed our Eve concept vehicle. Eve is a pure design exploration of the future of autonomy, and how that will materialise for our company. We presented the EP9 [electric supercar] the year before; that showcased our expertise in electric vehicles, and brought to life the ‘born on the racetrack’ side of our brand.
But we really wanted to highlight the complete other side of our brand, too, particularly how we’ll bring comfort and warmth to our vehicles, and that was showcased very clearly on the interior of Eve.
Eve is about eliciting joy through the user experience, and creating a very inviting interior environment. There’s a lot of technology and innovative thinking baked into that too, particularly with how the passengers interact with NOMI [the artificial intelligence agent] that was introduced with that car. NOMI is really the heart, soul and brains of the car. It’ll be there to support you, particularly as passengers transition to travelling in…
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