Car Design Review

CDR 5 highlights: Tim Shih, Yanfeng Automotive Interiors

By 2018-07-30T15:34:00

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From the Car Design Review 5 yearbook: global VP of design and research Tim Shih explains why he’s well placed for the future

In around 2009, I went to China to visit friends, to check out what was happening in Shanghai and to visit the auto show. It was one of those moments that changes your life.

I remember sitting in a café watching the people go by; the dynamic of the place felt so different. I’d been living in Munich for a while, in a very established environment, and then was dropped into Shanghai, into the hustle and bustle of this ever-moving place. It was that energy, as a designer, as an individual, that I responded to.

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Tim Shih, global VP of design and research, Yanfeng Automotive Interiors

I’d been at BMW since 2006, doing interior design. I came home from Shanghai and immediately put together a proposal for BMW in China and took it to Adrian van Hooydonk. My PowerPoint was very naïve but he recognised my interest, so from 2009, every time there was a China project I was pulled in to be involved…

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