From the Car Design Review 5 yearbook: Lamborghini’s design director on keeping a brand strong enough that a three-year-old can recognise it
I think Lamborghini design DNA can be summed up in a couple of ways. The first, for me, is when I sit down to draw cars with my three-and-a half-year-old son, and I draw something for him, I don’t even get to the wheels; I just draw a silhouette – this simple, single line, perhaps we should call it the ‘Gandini line’ – and he immediately says: ‘Papa, it’s a Lamborghini.’ This couldn’t be a Ferrari, or a Porsche, and is so unique to the brand.
Lamborghini design as we know it effectively began with the Miura, but to create the DNA of Lamborghini today, we see it more as initiated by the Countach. That philosophy of the silhouette of the car, the ‘Countach line’, we did again on the Aventador and used it to really establish the extreme proportions that are so important to how a Lamborghini appears today – and, although it’s a completely different type of car, we still used the feeling of the Countach to design the new Urus SUV in the same kind of way.
As well as our sports car history, a major inspiration for the Urus, of course, was the Lamborghini LM002. It may seem like the cars don’t have much in common, but when you look closer, you can see that we took inspiration from a number of things. For instance, the way the hood on the LM appears like it was almost designed with a ruler, we took the same kind of feeling with a line accelerating back up the hood from the front of the car.
We also…
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