From the Car Design Review 5 yearbook: Tata’s head of design talks us through the brand’s aims
When I was growing up in India in the ’70s and ’80s it was quite a closed economy, so we didn’t grow up surrounded by the great cars you see in the States or in Japan. What you did see was a rich heritage of architecture and textiles. As the economy started opening, more and more cars came in from abroad; one day I saw a Mercedes 280 SE in electric blue parked in front of the Taj Mahal, and I remember seeing that iconic car in front of that great piece of architecture, and how it piqued my interest.
There weren’t any courses in India for transportation design in those days, so I enlisted at the National Institute of Design for product design, and the curriculum allowed you to choose the projects.
The definition of the job of a car designer is less clear than it used to be – it now covers every point of contact that the customer has with the brand, in every place the brand manifests. Today, from conception to delivery of product, design is a much broader discipline.
I think in the past, you were…
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From Car Design Review 6, comes our interview with GAC VP and head of design, Fan Zhang.
The illustrious career of a GM design legend, in his own words
The last of our interviews from CDR5 features Chang An’s design chief
