Cars

Ralph Gilles: “Our mission is to make electric vehicles as compelling as we can”

By 2025-05-06T10:00:00

DPS 2 Ralph Gilles crop to bio size

Ralph Gilles, chief design officer at Stellantis, on leaning into legacy, the ongoing challenge of electrification and how Chrysler utilises AI

The Halcyon concept opened the discussion about Chrysler again to show the brand is not going anywhere. Chrysler has often come with game- changing solutions and a compelling value proposition. Hidden inside the Halcyon is our new logo, shape vocabulary, colour palette and way of expressing luxury, devoid of wood and traditional chrome. There are a lot of messages in the concept, and while it’s a bit exotic, its understatement is also part of the Chrysler story.

Our other brands are committed to their missions so they leave Chrysler space in our portfolio to address a core customer who is affluent, upper middle- class, likes style and wants an American brand. 

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