Bentley designers talk 'Intelligent Details' in movie shot on iPhone
by Tom Phillips    16 May 2014
 

Bentley has released a short documentary featuring director of design, Luc Donckerwolke, and SangYup Lee, its new head of exterior design, taking a ride around New York City in the back of a pair of Mulsannes.

Called 'Intelligent Details,' the film sees Donckerwolke and Lee talking about how one of the challenges of designing a successful Bentley interior is to match the car's performance with the expectation of its integrated technology.

And to make sure you get the message loud and clear, not only does the video show the Mulsanne's optional smartly integrated iPads, which emerge from the front seat backs at the touch of a button, the whole movie itself was shot on an iPhone 5S (albeit 'enhanced' by some extremely expensive-looking lenses and rigs), then cut together on one of the car's in-built tablets.

Donckerwolke's sentiment that the iPad example is all about "applying the best tools you have out the into the car... about mixing the best products and the best designs together" is a tad heavy handed, but the video is as well produced as the iPad whirring forth from the seat back is impressive.