Michelin Challenge Design 2020 entries are open

Michelin Challenge Design 2020 Upcyle Graphic

Michelin’s global Challenge Design competition, set to celebrate its 20th anniversary this year, is accepting entries until 1st of March

Michelin’s global Challenge Design competition, set to celebrate its 20th anniversary this year, is accepting entries until 1st of March, when the entry portal will close. The theme for 2020 is ‘Upcycle’, and entrants are given the unusual task of repurposing one of 300 previous selected MCD entries in such a way that adds “societal, environmental or economic value” to it.

Nick Mailhiot, chairman of Michelin Challenge Design, said of this concept: “By choosing the theme ‘Upcycle,’ we are dramatically expanding the scope for entries to include artists, architects, city planners, engineers, futurists and technology developers and expanded design teams in addition to our core designers.”

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