The company has formed strategic partnerships to advance user experience design with the AutonoMIA demonstrator
Along with most carmakers, Pininfarina has clearly been thinking about the possibilities that increasing connectivity, such as 5G, will bring to cars. To explore ideas around this, the company has created a demonstrator, which can also be customised for clients and enables a much more immersive understanding of all of the elements of the in-car experience. The AutonoMIA is a tool that allows designers to explore how technology can be leveraged to create a better driving experience. Pininfarina plans to customise the demonstrator and develop it further for its clients.
We are used to seeing concept interiors which test the latest trends and technology available, this demonstrator seems to perform another function, namely that of allowing the design studio to show integrated interior experiences to clients according to a brief.
“AutonoMIA”, explains CEO Pininfarina, Silvio Pietro Angori, “shows how Pininfarina may combine experience design with creative technology, reinventing the on-board experience at a time when digitalisation, connectivity, data and artificial intelligence are substantially redefining mobility. With its Experience Design team and Partners, Pininfarina today helps its customers through mobility experiences which are getting more and more digital”.
The company describes the demonstator as: ”an experience designed to adjust and respond to people and contexts of use, leveraging the different interface elements it builds on to create a multi-sensorial and responsive experience that creates magic, strong meaning and positive impact in and around the car. Among others, AutonoMIA revisits notably the function, position, individual and combined use of screens inside the car. IIn the future, AutonoMIA will be able to build on the true augmented reality experience provided by Pininfarina’s partner WayRay and its advanced holographic, full-color head-up display technology and new applications for autonomous driving, urban mobility and infotainment.”
The main collaboration is with ART. The Umbrian company made available its experience in creating user interfaces for automotive cockpits, and provided its highly advanced and customizable infotainment platform. ART provided all of AutonoMIA’s hardware and developed all the needed middleware.
In turn, the application layer was designed in close cooperation with and developed by Siili Auto, a Finnish automotive software development company.
The seats and all the padded parts were supplied by ARAS.