China Report: Bordrin’s customer-led design

Bordrin debut_upsized

Chinese EV start-up Bordrin will not create the conventional ‘family face’ for its range of production cars. Instead, as CEO Ximing Huang and designer Yaoke Zhang told Car Design News, models will be wholly tailored to each demographic

Had you caught a cab in Beijing in the ‘90s or even early ‘00s, chances are it would have been a Xiali, a brand consisting of a range of vehicles based on the third generation Daihatsu Charade. Despite poor quality, the cheap price made them attractive vehicles for taxi usage. However, what was once China’s second best-selling brand was defunct by 2015.

With the changing fortunes of the Chinese car industry, the Tianjin factory is going to get a new lease of life thanks to a joint venture between FAW Tianjin and new Chinese EV startup Bordrin. Like many of the new startups, Bordrin, at least for its first two models, will contract the production out – a new factory they have under construction in Nanjing won’t come online until 2022.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only FREE TRIAL granting you access to three premium articles register here

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.

Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only FREE TRIAL granting you access to three premium articles only register here

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

SIGN-IN here