CDR 5 highlights: Alfonso Albaisa, Nissan
By Maxine Morland2018-04-18T17:02:00
In a piece from our latest yearbook, we hear from Nissan Motor’s global vice president of design
Do you find that sometimes you get consumed by something, and you don’t know why? This happened to me in the last year or so, when I started studying Nissan’s history and the history of Japan. The Prototype 9 was one of the things that came out of that process.
There is a connection between all these things. But if you were to simply ask me ‘why are you doing this?’ it would be hard for me to answer, because I don’t know. Maybe it’s because as we are about to jump forward with new technologies, EVs and the wider family of AVs; I have a desire to understand where it all came from.
Where we are going connects to where we have been. There are a lot of anniversaries in our company that are coming up. It will be 50 years of GT-R in a couple of years, followed by 50 years of Patrol – these cars were segment creators. To understand where we have been and where technology is going to take us, let’s first take a step back, and try to understand who we are.
This is…