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Detroit 2016: Buick Avista concept

By 2016-01-11T18:25:00

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The Buick Avista – refreshingly mature and sophisticated, if a little lacking in self-confidence, writes Owen Ready

The Buick Avista looks rather unremarkable on first acquaintance and that, you feel, is perhaps the point. “We’re not aiming to be flashy or shock people,” says strategic design manager Bregt Ectors. “This is about changing people’s perceptions of what a Buick might be.” And while Ectors might not agree with our comments that the Avista has a very European flavour, nor is it what we expect a rear-drive American coupe to be.

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